Wholly Being – D2C Wellness Tea Brand – Social Media Strategy

Project Objectives
Wholly Being, a D2C wellness tea brand, aimed to build brand awareness, educate customers about the health benefits of its products, and drive online sales. The goal was to position the brand as a premium, health-focused tea option for individuals seeking a holistic lifestyle.

Challenge
The wellness tea market is highly competitive, and Wholly Being needed to differentiate itself by focusing on its unique selling propositions, such as high-quality ingredients, wellness benefits, and a strong brand philosophy. Additionally, the challenge was to convert awareness into direct sales on their online platform.

Solution
We crafted a social media strategy focused on building a community around wellness, sharing valuable content, and engaging potential customers to drive both awareness and conversions:

  • Content Strategy: Developed a content mix with 60% sales-focused posts (promotions, product benefits, and testimonials) and 40% awareness-driven content (wellness tips, mindful living, and benefits of specific herbs).
  • Educational Posts: Shared informative posts about the specific health benefits of each tea blend, incorporating visuals and infographics that communicated the wellness advantages of Wholly Being teas.
  • Lifestyle Integration: Created posts and videos highlighting how Wholly Being teas fit into a holistic, mindful lifestyle—promoting stress relief, digestion, energy, and relaxation.
  • Video Content: Produced short videos, including “How to Make the Perfect Cup of Tea” and “A Tea Ritual for Your Wellness Journey,” reinforcing the brand’s focus on mindfulness and health.

Impact

  • Increased brand visibility and social media engagement, especially among wellness enthusiasts
  • 6L in sales in 8 months

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