Project Objectives
Immanuel Williams, a corporate coach specializing in leadership development, employee engagement, and professional growth, aimed to increase brand visibility, generate high-quality leads, and position himself as a thought leader in the corporate coaching space. The goal was to attract decision-makers in companies seeking coaching services for leadership teams and employees.
Challenge
The challenge was to differentiate Immanuel in a competitive market of corporate coaches and build trust with potential clients. The sales cycle for corporate coaching services is longer, and reaching the right audience—HR professionals, senior managers, and executives—required a targeted approach. Additionally, the challenge was to generate leads through a mix of content and engagement on social media while conveying the value of coaching.
Solution
We developed a comprehensive lead generation and social media strategy that focused on building authority, showcasing expertise, and engaging with potential clients:
- Content Strategy: Created a content mix of 70% lead-generation-focused posts (services, testimonials, case studies, and client success stories) and 30% awareness-driven posts (leadership tips, coaching insights, and industry trends).
- Thought Leadership Posts: Published insightful articles, blog posts, and LinkedIn updates to establish Immanuel as a trusted authority in the corporate coaching industry. Topics included effective leadership, employee well-being, and productivity hacks.
- Lead Magnets: Created downloadable eBooks and guides on topics such as “Transformational Leadership” or “Boosting Employee Engagement” to capture leads from interested prospects.
Impact
- Generated high-quality leads, with a notable increase in inbound inquiries for corporate coaching services
- Increased Immanuel Williams’ social media following and engagement, particularly on LinkedIn
- Conducted 28 webinars
- 5x growth through corporate trainings