Wholly Being – D2C Wellness Tea Brand – Social Media Strategy

Category:

Development
Software:

WordPress, Figma
Clients:

Mr. Esther Howard
Locations:

6391 Elgin St. Celina, UK
Date:

23/03/2024

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Wholly Being – D2C Wellness Tea Brand – Social Media Strategy

Project Objectives

Wholly Being, a D2C wellness tea brand, aimed to build brand awareness, educate customers about the health benefits of its products, and drive online sales. The goal was to position the brand as a premium, health-focused tea option for individuals seeking a holistic lifestyle.

Challenge

The wellness tea market is highly competitive, and Wholly Being needed to differentiate itself by focusing on its unique selling propositions, such as high-quality ingredients, wellness benefits, and a strong brand philosophy. Additionally, the challenge was to convert awareness into direct sales on their online platform.

Solution

We crafted a social media strategy focused on building a community around wellness, sharing valuable content, and engaging potential customers to drive both awareness and conversions:

• Content Strategy: Developed a content mix with 60% sales-focused posts (promotions, product benefits, and testimonials) and 40% awareness-driven content (wellness tips, mindful living, and benefits of specific herbs).

• Educational Posts: Shared informative posts about the specific health benefits of each tea blend, incorporating visuals and infographics that communicated the wellness advantages of Wholly Being teas.

• Lifestyle Integration: Created posts and videos highlighting how Wholly Being teas fit into a holistic, mindful lifestyle—promoting stress relief, digestion, energy, and relaxation.

• Video Content: Produced short videos, including “How to Make the Perfect Cup of Tea” and “A Tea Ritual for Your Wellness Journey,” reinforcing the brand’s focus on mindfulness and health.

Impact

•Increased brand visibility and social media engagement, especially among wellness enthusiasts
•6L in sales in 8 months

Wholly Being – D2C Wellness Tea Brand – Social Media Strategy

Project Objectives

Challenge

Solution

Impact

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Wholly Being – D2C Wellness Tea Brand – Social Media Strategy

Project Objectives

Challenge

Solution

Impact

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About Us

Follow Us On

Policy

For Partnerships