KBM Masale – Social Media Marketing Strategy
Project Objectives
Challenge
Solution
We designed a social media marketing strategy focused on showcasing KBM Masale’s products and engaging with the target audience through relevant content:
• Content Strategy: Created a balanced content mix that included 70% sales-focused posts (promotions, product features, and recipes) and 30% awareness-driven content (brand story, sourcing, and health benefits of spices).
• Video Content: Created short cooking videos and “Did You Know?” style clips about the health benefits of specific spices, showcasing the versatility and authenticity of KBM Masale products.
• Special Offers & Promotions: Highlighted time-sensitive offers like the Republic Day contest, where participants submitted images of tricolour food for a chance to win a hamper.
• Paid Social Media Ads: Ran targeted ads on Facebook and Instagram to boost awareness, especially for new product launches and special offers, reaching food enthusiasts, home cooks, and Indian expats.
Impact
• Increased follower base and engagement across Facebook, Instagram, and other platforms
• 2x sales in the ecommerce
• 4x growth in ecom partners