Immanuel Williams – Corporate Coach – Lead Generation & Social Media Strategy
Project Objectives
Immanuel Williams, a corporate coach specializing in leadership development, employee engagement, and professional growth, aimed to increase brand visibility, generate high-quality leads, and position himself as a thought leader in the corporate coaching space. The goal was to attract decision-makers in companies seeking coaching services for leadership teams and employees.
Challenge
Solution
• Content Strategy: Created a content mix of 70% lead-generation-focused posts (services, testimonials, case studies, and client success stories) and 30% awareness-driven posts (leadership tips, coaching insights, and industry trends).
•Thought Leadership Posts: Published insightful articles, blog posts, and LinkedIn updates to establish Immanuel as a trusted authority in the corporate coaching industry. Topics included effective leadership, employee well-being, and productivity hacks.
• Lead Magnets: Created downloadable eBooks and guides on topics such as “Transformational Leadership” or “Boosting Employee Engagement” to capture leads from interested prospects.