Dr. Arif Akhtar – Google My Business Ranking Improvement

Project Objectives
Dr. Arif Akhtar, a renowned urologist in Gurgaon, wanted to enhance his online presence and improve his Google My Business (GMB) ranking to attract more patients and increase visibility. The objective was to improve the clinic’s online reputation and drive local traffic for urology consultations and services.

Challenge
Improving the GMB ranking is a continuous process, especially in the competitive healthcare sector. Dr. Akhtar faced challenges in acquiring patient reviews, improving local visibility, and ensuring the accuracy of his clinic’s information across platforms.

Solution
We implemented a comprehensive approach that included:

  • Optimising the GMB Profile: Ensured accurate details about the clinic, such as contact information, office hours, and services (e.g., urology treatments, surgeries, and consultations).
  • Encouraging Patient Reviews: We focused on developing strategies to encourage satisfied patients to leave positive reviews on Google, particularly related to urology treatments.
  • Local SEO: Focused on local SEO strategies to improve search rankings for relevant urology keywords, such as “urologist in Gurgaon” and “urology specialist in Gurgaon.”
  • Regular Updates: We included photos and videos showcasing the clinic, facilities, and services to make the GMB profile more engaging.

Impact

  • Improved GMB ranking, resulting in a significant increase in patient inquiries
  • Boosted local online visibility, bringing more consultations and appointments
  • Increased positive reviews, further enhancing Dr. Akhtar’s reputation in the local community
  • Increase the visits 5x

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