Project Objectives
Sarla Performance Fibers Limited is a large BSE listed company that manufactures Polyester and Nylon Yarns for industries such as socks, athleisure, hosiery, medical fabric, and sewing threads.
Challenge
They wanted to generate awareness about their products in the US, Europe, and East Asian markets, and generate leads organically.
Solution
We provided LinkedIn content marketing services. We established one of their directors as a thought leader and connected with buyers in the US, Germany, UK, and Indonesia. Our prospecting, reach-out, and pitching helped them acquire clients like Nike, Speedo, and Lululemon.
Impact
- Client shipped yarn worth $8 million in a single year (2022) with sales from our LinkedIn leads.