What we do ?
5.2 Performance Marketing
What is performance marketing?
Performance marketing is paid advertising bought and optimised against measurable business outcomes — sales, revenue, cost per acquisition and return on ad spend (ROAS) — rather than impressions or clicks. HyprOnline runs performance marketing across Meta and Google, optimising for high-intent buyers, average order value and repeat purchase, with clean conversion tracking so every rupee is accountable.
What’s included?
- Meta Ads
Full-funnel Facebook & Instagram campaigns — prospecting, retargeting, CTWA (click-to-WhatsApp) and catalogue/DPA.
- Google Ads
Search, Performance Max, Shopping and YouTube — structured to stop budget leaking into junk placements.
- UnitConversion tracking economics
GA4, GTM and server-side setup done right, so your numbers are real and your algorithms learn correctly.
- CRO & landing
We fix the page the ad points to — because great ads to a leaky page still lose.
How we work?
Set the target
We agree on ROAS / CPA / order goals up front.
Build clean
Correct tracking, tight account structure, sharp creative.
Scale what works
Daily optimisation, weekly reporting, budget follows performance.
Proof line
On an 18-day sprint for a D2C pharma-skincare brand we structured a ₹4.5L budget across Meta and Google against a hard 700-order target — with a mid-flight checkpoint to protect spend.
Frequently Asked Questions
What's a realistic ROAS for a D2C brand?
It depends on margin, price point and category maturity, but for most Indian D2C brands a blended ROAS of 2.5x–4x is a healthy, scalable target once tracking is clean and creative is strong. HyprOnline sets the target against your unit economics, not a vanity benchmark.
Do you run both Meta and Google?
Yes. Most brands need both — Meta for demand generation and discovery, Google for demand capture. HyprOnline runs and balances both, and uses tools like Windsor.ai to pull performance into one view.