Pravaah – D2C commerce
Project Objectives
A sustainable home decor brand wanted to tap into customers interested in luxury sustainable home decor products.
Challenge
Sustainable luxury products are a niche category, and the buyer’s purchase decision is largely driven by two factors: the purpose the brand stands for and how well others in the elite circle rate or talk about the brand.
Solution
We created a campaign called Pravaah Changemakers. The campaign identified and celebrated people who single-handedly made a difference within the community through their actions and deeds toward a sustainable tomorrow.
Impact
• The campaign engaged a large audience from the target group
• Added 2,000 followers to social media in just 2 months
• Increased website traffic by 5x
• Sales doubled every month for the next 6 months