{"id":9378,"date":"2025-02-18T06:22:30","date_gmt":"2025-02-18T06:22:30","guid":{"rendered":"https:\/\/hypronline.com\/?p=9378"},"modified":"2025-02-18T06:22:53","modified_gmt":"2025-02-18T06:22:53","slug":"kbm-masale-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/hypronline.com\/kbm-masale-social-media-marketing-strategy\/","title":{"rendered":"KBM Masale &#8211; Social Media Marketing Strategy"},"content":{"rendered":"\n<p><strong>Project Objectives<\/strong><strong><br><\/strong>KBM Masale, a premium Indian spice brand, aimed to increase brand awareness, drive online sales, and engage with a larger audience through social media platforms. The goal was to showcase the quality and authenticity of their products while reaching new customers across different regions.<\/p>\n\n\n\n<p><strong>Challenge<\/strong><strong><br><\/strong>The challenge was to stand out in a competitive spice market, where many similar brands have a presence. KBM Masale needed to build trust and loyalty among consumers by highlighting the unique selling points of its products, such as their premium quality, authenticity, and health benefits.<\/p>\n\n\n\n<p><strong>Solution<\/strong><strong><br><\/strong>We designed a social media marketing strategy focused on showcasing KBM Masale&#8217;s products and engaging with the target audience through relevant content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Strategy<\/strong>: Created a balanced content mix that included 70% sales-focused posts (promotions, product features, and recipes) and 30% awareness-driven content (brand story, sourcing, and health benefits of spices).<\/li>\n\n\n\n<li><strong>Video Content<\/strong>: Created short cooking videos and &#8220;Did You Know?&#8221; style clips about the health benefits of specific spices, showcasing the versatility and authenticity of KBM Masale products.<\/li>\n\n\n\n<li><strong>Special Offers &amp; Promotions<\/strong>: Highlighted time-sensitive offers like the Republic Day contest, where participants submitted images of tricolour food for a chance to win a hamper.<\/li>\n\n\n\n<li><strong>Paid Social Media Ads<\/strong>: Ran targeted ads on Facebook and Instagram to boost awareness, especially for new product launches and special offers, reaching food enthusiasts, home cooks, and Indian expats.<\/li>\n<\/ul>\n\n\n\n<p><strong>Impact<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased follower base and engagement across Facebook, Instagram, and other platforms<\/li>\n\n\n\n<li>2x sales in the ecommerce<\/li>\n\n\n\n<li>4x growth in ecom partners<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project ObjectivesKBM Masale, a premium Indian spice brand, aimed to increase brand awareness, drive online sales, and engage with a larger audience through social media platforms. The goal was to showcase the quality and authenticity of their products while reaching new customers across different regions. ChallengeThe challenge was to stand out in a competitive spice<\/p>\n<a class=\"read-more\" href=\"https:\/\/hypronline.com\/kbm-masale-social-media-marketing-strategy\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-9378","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"aioseo_notices":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"admin","author_link":"https:\/\/hypronline.com\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/hypronline.com\/category\/case-studies\/\" rel=\"category tag\">Case Studies<\/a>","rttpg_excerpt":"Project ObjectivesKBM Masale, a premium Indian spice brand, aimed to increase brand awareness, drive online sales, and engage with a larger audience through social media platforms. The goal was to showcase the quality and authenticity of their products while reaching new customers across different regions. ChallengeThe challenge was to stand out in a competitive spice","_links":{"self":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/comments?post=9378"}],"version-history":[{"count":2,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9378\/revisions"}],"predecessor-version":[{"id":9380,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9378\/revisions\/9380"}],"wp:attachment":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/media?parent=9378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/categories?post=9378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/tags?post=9378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}