{"id":9375,"date":"2025-02-18T06:21:41","date_gmt":"2025-02-18T06:21:41","guid":{"rendered":"https:\/\/hypronline.com\/?p=9375"},"modified":"2025-02-18T06:21:42","modified_gmt":"2025-02-18T06:21:42","slug":"vatan-se-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/hypronline.com\/vatan-se-social-media-marketing-strategy\/","title":{"rendered":"Vatan Se &#8211; Social Media Marketing Strategy"},"content":{"rendered":"\n<p><strong>Project Objectives<\/strong><strong><br><\/strong>Vatan Se, a casual Indian restaurant in Singapore, aimed to increase its online presence, attract more customers, and drive sales, particularly through online orders. The goal was to leverage social media to engage with both existing and potential customers, while boosting brand awareness.<\/p>\n\n\n\n<p><strong>Challenge<\/strong><strong><br><\/strong>The competitive food industry in Singapore, combined with the challenge of standing out as a casual Indian restaurant, required innovative social media strategies. The restaurant also wanted to communicate its unique offerings (such as marinated BBQs, thalis, and ready-to-eat meals) while maintaining a balance between awareness and driving direct sales.<\/p>\n\n\n\n<p><strong>Solution<\/strong><strong><br><\/strong>We developed a comprehensive social media marketing plan with a focus on increasing sales and brand awareness:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Mix<\/strong>: We created a mix of 70% sales-driven content and 30% awareness-focused posts to highlight menu items, promotions, and the restaurant&#8217;s story.<\/li>\n\n\n\n<li><strong>Engaging Visuals<\/strong>: Focused on high-quality, visually appealing images and videos of dishes, emphasizing the vibrant colors and flavours of Indian cuisine.<\/li>\n\n\n\n<li><strong>Instagram and Facebook Stories<\/strong>: Used stories to showcase behind-the-scenes content, special promotions, and limited-time offers, creating a sense of urgency.<\/li>\n\n\n\n<li><strong>Special Offers and Events<\/strong>: Promoted themed events, holiday specials, and exclusive deals, such as the Karvachauth Mehndi offer or limited-time thalis.<\/li>\n\n\n\n<li><strong>Influencer Partnerships<\/strong>: Collaborated with local food bloggers and influencers to promote the restaurant, showcasing both dine-in and delivery options to a broader audience.<\/li>\n\n\n\n<li><strong>Paid Ads<\/strong>: Utilised targeted Facebook and Instagram ads, promoting time-sensitive offers and reaching specific customer demographics (e.g., families, foodies, Indian expats).<\/li>\n<\/ul>\n\n\n\n<p><strong>Impact<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased social media engagement, with more followers and interaction across platforms<\/li>\n\n\n\n<li>Increased the online order 4x<\/li>\n\n\n\n<li>Created a successful community with 150+ members<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project ObjectivesVatan Se, a casual Indian restaurant in Singapore, aimed to increase its online presence, attract more customers, and drive sales, particularly through online orders. The goal was to leverage social media to engage with both existing and potential customers, while boosting brand awareness. ChallengeThe competitive food industry in Singapore, combined with the challenge of<\/p>\n<a class=\"read-more\" href=\"https:\/\/hypronline.com\/vatan-se-social-media-marketing-strategy\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-9375","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"aioseo_notices":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"admin","author_link":"https:\/\/hypronline.com\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/hypronline.com\/category\/case-studies\/\" rel=\"category tag\">Case Studies<\/a>","rttpg_excerpt":"Project ObjectivesVatan Se, a casual Indian restaurant in Singapore, aimed to increase its online presence, attract more customers, and drive sales, particularly through online orders. The goal was to leverage social media to engage with both existing and potential customers, while boosting brand awareness. ChallengeThe competitive food industry in Singapore, combined with the challenge of","_links":{"self":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/comments?post=9375"}],"version-history":[{"count":2,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9375\/revisions"}],"predecessor-version":[{"id":9377,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9375\/revisions\/9377"}],"wp:attachment":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/media?parent=9375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/categories?post=9375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/tags?post=9375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}