{"id":9365,"date":"2025-02-18T06:18:34","date_gmt":"2025-02-18T06:18:34","guid":{"rendered":"https:\/\/hypronline.com\/?p=9365"},"modified":"2025-02-18T06:18:34","modified_gmt":"2025-02-18T06:18:34","slug":"pravaah-d2c-commerce","status":"publish","type":"post","link":"https:\/\/hypronline.com\/pravaah-d2c-commerce\/","title":{"rendered":"Pravaah &#8211; D2C commerce"},"content":{"rendered":"\n<p><strong>Project Objectives<\/strong><\/p>\n\n\n\n<p>A sustainable home decor brand wanted to tap into customers interested in luxury sustainable home decor products.&nbsp;<\/p>\n\n\n\n<p><strong>Challenge<\/strong><strong><br><\/strong>Sustainable luxury products are a niche category, and the buyer&#8217;s purchase decision is largely driven by two factors: the purpose the brand stands for and how well others in the elite circle rate or talk about the brand.<\/p>\n\n\n\n<p><strong>Solution<\/strong><strong><br><\/strong>We created a campaign called <strong>Pravaah Changemakers<\/strong>. The campaign identified and celebrated people who single-handedly made a difference within the community through their actions and deeds toward a sustainable tomorrow.<\/p>\n\n\n\n<p><strong>Impact<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The campaign engaged a large audience from the target group<\/li>\n\n\n\n<li>Added 2,000 followers to social media in just 2 months<\/li>\n\n\n\n<li>Increased website traffic by 5x<\/li>\n\n\n\n<li>Sales doubled every month for the next 6 months<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Project Objectives A sustainable home decor brand wanted to tap into customers interested in luxury sustainable home decor products.&nbsp; ChallengeSustainable luxury products are a niche category, and the buyer&#8217;s purchase decision is largely driven by two factors: the purpose the brand stands for and how well others in the elite circle rate or talk about<\/p>\n<a class=\"read-more\" href=\"https:\/\/hypronline.com\/pravaah-d2c-commerce\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-9365","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"aioseo_notices":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"admin","author_link":"https:\/\/hypronline.com\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/hypronline.com\/category\/case-studies\/\" rel=\"category tag\">Case Studies<\/a>","rttpg_excerpt":"Project Objectives A sustainable home decor brand wanted to tap into customers interested in luxury sustainable home decor products.&nbsp; ChallengeSustainable luxury products are a niche category, and the buyer&#8217;s purchase decision is largely driven by two factors: the purpose the brand stands for and how well others in the elite circle rate or talk about","_links":{"self":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/comments?post=9365"}],"version-history":[{"count":3,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9365\/revisions"}],"predecessor-version":[{"id":9368,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9365\/revisions\/9368"}],"wp:attachment":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/media?parent=9365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/categories?post=9365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/tags?post=9365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}