{"id":9362,"date":"2025-02-18T06:17:26","date_gmt":"2025-02-18T06:17:26","guid":{"rendered":"https:\/\/hypronline.com\/?p=9362"},"modified":"2025-02-18T06:17:48","modified_gmt":"2025-02-18T06:17:48","slug":"singer-sl-ecommerce","status":"publish","type":"post","link":"https:\/\/hypronline.com\/singer-sl-ecommerce\/","title":{"rendered":"Singer SL &#8211; Ecommerce"},"content":{"rendered":"\n<p><strong>Project Objectives<\/strong><\/p>\n\n\n\n<p>Singer SL is part of the Hayleys group and carries the legacy of the 145-year-old Singer USA. It&#8217;s a leading consumer durable manufacturer and marketer based in Sri Lanka. We secured the mandate to help them sell quarterly unsold inventory through organic and paid promotions.&nbsp;<\/p>\n\n\n\n<p><strong>Challenge<\/strong><\/p>\n\n\n\n<p>Sri Lanka was going through one of its worst economic periods, and consumer demand was very low, which reflected in the overall low online sales.<\/p>\n\n\n\n<p><strong>Solution<\/strong><strong><br><\/strong>We conducted market research to identify the need-based consumer durables that could find easy buyers. Subsequently, we bundled discretionary products with them and promoted using programmatic ads.<\/p>\n\n\n\n<p><strong>Impact<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20% of the unsold inventory was sold online in the last year, despite overall low online demand.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project Objectives Singer SL is part of the Hayleys group and carries the legacy of the 145-year-old Singer USA. It&#8217;s a leading consumer durable manufacturer and marketer based in Sri Lanka. We secured the mandate to help them sell quarterly unsold inventory through organic and paid promotions.&nbsp; Challenge Sri Lanka was going through one of<\/p>\n<a class=\"read-more\" href=\"https:\/\/hypronline.com\/singer-sl-ecommerce\/\">Read More<\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-9362","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"aioseo_notices":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"admin","author_link":"https:\/\/hypronline.com\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/hypronline.com\/category\/case-studies\/\" rel=\"category tag\">Case Studies<\/a>","rttpg_excerpt":"Project Objectives Singer SL is part of the Hayleys group and carries the legacy of the 145-year-old Singer USA. It&#8217;s a leading consumer durable manufacturer and marketer based in Sri Lanka. We secured the mandate to help them sell quarterly unsold inventory through organic and paid promotions.&nbsp; Challenge Sri Lanka was going through one of","_links":{"self":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/comments?post=9362"}],"version-history":[{"count":2,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9362\/revisions"}],"predecessor-version":[{"id":9364,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/posts\/9362\/revisions\/9364"}],"wp:attachment":[{"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/media?parent=9362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/categories?post=9362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypronline.com\/wp-json\/wp\/v2\/tags?post=9362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}